My canoe looks exactly like this after one season of use. Kirby is nice, and I love the color selection. But after I use up this quart, I'm done with it. For about the same price, I could have gotten a polyurethane. Say what you will, but Brightsides wears like iron.
@Walt S.-- the only thing I know to do is sand to a smooth surface, and give the whole thing a fresh coat. You can dab paint in the individual gouges, if there aren't too many, and try to feather it out. But it'll look like it. Depends on how fussy you want to be about finish. After a time, I have finally come to the realization that it's a boat, not a show car. It's part of the transition I've made this year from being a boat builder to a boat owner. In other words, "step away from the paint can, and go for another boat ride!"